Patt-Strap knee wrap - Study at U.S. Naval Academy suggests it can help prevent ITBS symptoms. For me, the Patt-Strap was the one thing that finally got me over my ITBS, after three years of other treatments, this was the one!

Silicone Dynamic Orthotics - orthotics with a liquid silicone core. I have custom orthotics, not these. I got them from my physical therapist, who was quite a bit cheaper than going to a podiatrist.

The Stick - a massager that works like a rolling pin, but a little better. I tried this but didn't find that it helped me. Your mileage may vary.  A number of ITBS discussions have talked about scar tissue from the ITBS injury building up.  So the idea of a deep-tissue massage is to break up that scar tissue.